This wasn’t a metric I’d ever heard before that someone had calculated it was pretty wild nonetheless. The meaning was clear: The Godfather would top all of them.Īt one point, there was even mention of an ‘SPB Ratio’, which meant ‘Stuff Per Block’ – or the number of objects in the world the player could interact with during a play session. Next began a presentation, where features from Grand Theft Auto III were listed next to those from The Godfather. After the footage ended, there was nothing short of a standing ovation (in all fairness, it really was an impressive video). It began with a ‘target gameplay’ video: a pre-rendered piece designed to show what the gameplay would eventually look like. The executive producer took to the stage to start the presentation. When EA obtained the Godfather license, its goal was to make a ‘GTA killer’: the management at Redwood had decided that the studio would become the world leader in open-world adventure games. This studio, which would later become Visceral, was where the company was founded, so there was a ton of pride in the group. The Godfather was being developed at EA’s Redwood Shores.
On this specific day, I sat in on the presentation for EA’s marquee title for that year: The Godfather. Sometimes they were constructive, other times they could feel like the snark of American Idol crossed with the terror of a firing squad. The tone of these reviews could vary wildly. These took place each quarter, with the aim being for executives to provide feedback on games that were currently in production. In 2005, I headed to EA headquarters for an event known as a Franchise Review.
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